Digital Signage ideas for your retail store

Place retail digital signage throughout your store in the right way, and you can engage walk-in customers and get them to act on your messaging.

19:45 30 June 2021

The right digital content can go a long way in maintaining a high ROI and boosting conversion rates, particularly in the post-pandemic world.

 

In this blog, we highlight four game-changing content ideas to supercharge your retail store.

 

From displaying video content featuring hot products to interactive in-store product catalogs, transform your store with these cutting-edge digital signage ideas.

 

Interactive Product Catalogs On Digital Kiosks 

 

Retail stores usually have a wide range of products across different categories to sell to their customers. In-store digital product catalogs make it easier to display products, sales and deals, making it easier for consumers to buy things they like. 

 

A touchscreen kiosk allows customers to browse all products and view their prices digitally. It can also enable customers to control their shopping experience and apply filters, costs, and colors to help them make well-informed purchases. This feature can also integrate e-commerce options and allow customers to checkout and pay directly from the kiosk, which can be important for queue management.

 

Digitally Displaying Testimonials 

 

It is not always mandatory to reinvent the wheel and develop new content for your digital signage. You may already have some great content on your social media that you can re-purpose for your signage. For example, displaying positive reviews and testimonials with images and videos can influence customers. 

 

It can help you pair your online reputation with your offline reputation helping to give your store more reliability and credibility. In fact, research shows that 72% of customers have reported saying that positive customer feedback and testimonials regarding a product have helped them form their trust in a business. Hence, displaying testimonials and positive feedback as a digital slide inside stores can significantly boost brand sales and consumer confidence.

 

Trusted popular brands can also display a trending brand hashtag or any real-time social media activity to engage customers and help them jump on the newest trends.

 

Advertising Promotional Content

 

Custom signage designs can promote a brand’s upcoming content on screens that can be placed outside a retail store or boutique. For example, content for Black Friday sales or end-of-season sales can ensure customers’ interest, and they might keep coming back for more information. 

 

Additionally, digital signage software allows the flexibility to edit and modify content on screens without any extra cost. This flexibility enables store owners to advertise real-time promotions such as end-of-day discounts or any lucky draw. This real-time digital content is also great for driving a sense of urgency in customers that can boost sales and store traffic. 

 

Interactive Content For Products 

 

Unlike pasting traditional posters on the walls of retail stores, store-owners can significantly benefit from multimedia capabilities to make digital posters for screens. This is a brilliant way of catching your customer’s attention with visual imagery as it is 60,000 times faster for people to process than text messages. Thus, creating video tutorials for products or advertisements showing customers using your products can engage visitors walking into the store, likely to motivate them to make a purchase. 

 

You can place digital advertising screens right above the product aisle which the advertisement is highlighting. Research also shows that customers are 65-84% more likely to buy a product after watching a related video about it. Additionally, your video can offer different product options, such as different colors, sizes, and designs. 

 

Another idea for incorporating digital content on screens is to show top trends on screens in window displays that can make your store stand out from the competition.