Digital Advertising on Deliveroo Scooters

Deliveroo strikes a deal to utilise its scooters as advertising platforms.

03:01 12 July 2023

Deliveroo is set to announce the launch of an out-of-home advertising platform which will see its delivery vehicles fitted with digital HD screens. The move is hoped to provide a new revenue stream during a period of uncertainty for the UK economy. 

The takeaway food service has partnered with Ad-MOTO to provide commercial messages on its 200 e-scooters in central London. 

Devesh Mishra, Deliveroo's chief product and technology officer, said: "With London being one of the busiest and most exciting culinary cities in the world, our advertising partners are always on the lookout for new and creative ways to showcase their products to our customers, both in-app and off-platform.

"The partnership with Ad-MOTO also creates exciting opportunities for our riders to boost their earning potential, increase the number of environmentally friendly e-bikes and e-scooters in our network and strengthens our advertising revenue stream."