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Content plan for Instagram: How to start
An Instagram Content Plan is your strategic approach to publishing on the platform to increase your reach, follower count, and engagement.
06:43 15 November 2021
An Instagram Content Plan is your strategic approach to publishing on the platform to increase your reach, follower count, and engagement.
You can plan your content weeks and months in advance or maybe even plan to buy real Instagram followers. Go!
Before you start Content plan guide + Plan your Instagram Stories
- What the content plan will give you
- Who is your target audience?
- Analysis of a niche and competitors
- Analysis of Instagram competitors
Types of content: moving from general to specific How to arrange this variety?
General rules for posts: What to write about on Instagram?
Simply put, a content plan for Instagram is a set of actions related to your content. This is your content strategy, which should include: post topics, photo and video materials, hashtags, post time, post frequency, etc.
You should be aware that content affects your brand image. It should resonate with your audience and help you achieve your business goals.
Instagram is the same kitchen.
There are chefs who cook content deliciously, and there are beginners who are not very good at algorithms. And there is a menu for every day - this is a content plan. The menu includes posts, stories, ads from bloggers, a target, and for a tasty treat - giveaways.
In order not to get lost in this mess, I will tell you about the content plan on Instagram, so that you cook deliciously on your page.
The SmmBox service will help you collect competitors' content and draw up a content plan, moreover, it is one of the best tools for deferred posting.
It is best to compose for a month, but they also do it for two weeks. This is a very powerful tool because:
You do not slip into the form of texts that is convenient for you. A common problem is that all posts on the page encourage people to buy, which makes it uncomfortable to be on it. This is what the publication plan saves from this. Seeing the big picture, you do not go too far and make a variety of texts. It will help you not to get lost and create a beautiful post. Was it like this: sit down to write a text (post, essay at school) and at the moment when you look at a blank page, all thoughts disappear from your head? I call it the "empty file" syndrome, and I have had it more than once. Waiting for inspiration over an empty file in Word can be spent 20 minutes uselessly. A content plan will help you focus, remember a topic, and start writing. Creates the basis for analysis. In the end, on the last topics, it will be good to go back to the plan and see which post went better, what type of content is interesting to the audience and what has not been there yet. You can also analyze photographs, which helps to avoid repetitive motives. It doesn't take long to come up with a topic. You just go and do it. Ideally.
One more thing that I want to note before starting: no matter how strict your plan is, you need to be flexible.
If, for example, you see that prices for a targeted auction have dropped sharply, then do not wait until you have an advertising post according to your plan, but simply shift the topics. Or if you have the opportunity to participate in a sponsor of the drawing, replace the post-game.
Before you start.
Before you start writing your content plan, there are a few important questions to ask yourself:
- What do you want to achieve?
Get a lot of likes? New subscribers? Attract people to your site? Increase sales?
Goal setting is important because it will depend on what type of content you plan to post on Instagram.
- Who is your audience?
Are they young people? Adults? What is their daily routine? What are their interests? What is their income? What problems can they have?
All of this will also help you in planning your content.
- What do you personally like?
Don't try to create content that you don't like, especially in the beginning. If you're good at infographics, focus on them.
Live photos, graphic designs, videos, hand-drawn images are just a few more options.
- What resources do you have?
You can create tons of video content, but do you have the right equipment, do you know about editing and other details?
You might want to advertise, how much can you invest in content creation?
- How much time are you willing to spend on Instagram.
If you have a small business, most likely, only you will have to manage and manage the page. That is why it is likely that you will not have much time for this whole thing.
This is important for your initial planning, be honest with yourself. Decide right away how many posts you can intelligently post each day.
Did you answer the questions? Is there now even a small understanding of what to focus on and how do promotions work on Instagram?