Build Your Brand With Streaming

Streaming provides businesses a great opportunity to better interact with their audience and further promote their brands.

17:19 11 July 2017

Content streaming is fast becoming the favourite tool of marketing companies in promoting their products, reaching out to target audience and growing their social media following. For many businesses, this tool has made quite a difference.

 

Gummee, a company that designs and develops innovative teething toys for babies and youngsters with additional needs, credits content streaming as an integral factor to its growth.

 

“We read the results of a survey that asked mums what they would do if they had a spare 15 minutes a day,” says the firm's founder, Jodine Boothby. “Forty percent said that they would have a cup of tea, hence our invitation to join [our live stream] for a cuppa and a chat every week.”

 

The company puts together a 30-minute broadcast every Wednesday and offers a free tea bag for every purchase made through their website. Live streams usually show managing director Jodine Boothby and a colleague enjoying a cup of tea while reviewing their products and talking about parenthood in general.

 

Video content is often integrated to social media particularly Facebook to reach out to as many people as possible.

 

Vin Clancy, the founder of Traffic and Copy, an online community to help other firms market themselves and grow, said: “Facebook puts live streaming higher in its organic algorithm than links, photos and even videos, so this content is shown to the most people. Video content is also a great soft sell, where your customer gets to see the whites of your eyes, as in real life. This converts into sales really well.”