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Best Practices for Image SEO that you must know
When it comes to on-page SEO strategies that actually work, image SEO is rarely found on that list.
22:05 21 August 2021
But in reality, it's one of the best ways to improve your business's reach online.
If you are one of the marketers who doesn't consider image SEO important or doesn't know the best practices for it, this article is written for you! Let's talk about everything you need to know to implement image SEO correctly for your business.
Let's talk about what image SEO is :-
Around 19% of search queries often return images as search results.
As you might understand from the term "image SEO" itself, it's a tactic to optimise the graphics on your website so the search engine can notice them more.
Image SEO also focuses on providing more information on the images on your business website so search engines can understand the purpose and intention behind adding them.
Why is image SEO so essential for your business?
- As image SEO significantly improves website loading speed, you won't lose clients that visit your website.
- It helps you use good quality images which are smaller in size which is what search engines want.
- It's also a fantastic way to land in the image search results by clients.
- The website's overall performance is improved by optimising the visual content through image SEO.
- Optimised images are much better at explaining services to your audience and converting them to customers.
Best practices for image SEO that you must know :-
- Make sure to use premium quality images
Potential customers are not even going to bother to read what's in your image if the quality of it is not good. For the images to get instant customer attention or clicks, they need to be unique and high quality.
Try to add images that showcase your brand's strengths or use the ones that make you stand out among the thousand other websites. High quality images show your dedication to potential customers and they are more likely to purchase from you.
- Picking the correct file format matters more than you think it does.
As you might already know, there are several different file formats in which you can add images to your business website. Image SEO advises to choose the best possible format to improve your chance of being noticed by search engines.
PNG has been considered as one of the best formats for businesses that often add images in their content. Other than that, you can also consider JPEG or WebP based on your requirements. So make sure to choose the correct file format based on your website content and what size file you want to upload on the website.
- Image compression is a must!
Search engines don't consider bloated webpages as good search results and non-compressed images often make your website too bloated. Therefore, you have to ensure that your images are compressed correctly before you upload them.
There are several plugins on WordPress or you can find online applications that help you to compress any image as you want. But you have to ensure that just because you are reducing the file size doesn't mean the quality of your image is being compromised. Find something that makes the image more appropriate for search engines and still keeps it intact to do its job well.
- Copyright issues must be avoided at all costs!
When you decide to use images from someone else, there is a huge chance that you might get sued for using something that was not owned by you. Thus you have to be extremely careful while taking images from online sites for image SEO.
Tools like Google images can be helpful for this purpose - it enables you to filter out images that are free to be used or the ones that have no copyright on them. You can also carefully pick websites that have millions of stock image websites that will help you.
- Image file name is your chance to utilise SEO friendly keywords.
One of the most effective ways to add SEO keywords to your images of graphics is through their titles for sure. It's your chance to target search engines through keywords that are frequently used in your niche.
Generally every image comes with a default name that does nothing to make search engines pay attention to you. You have to alter that default name to something that will help it land higher on image search results. It's a bit time-consuming to customise the name of every image you use, but it's definitely worth it once you see the results.
- Optimize the images so they can be viewed on mobile devices as well.
The discovery of responsive images truly made the task of optimizing the images for mobile devices easier for businesses. After all, a very big portion of your potential customer base is more active on mobiles.
Learning more about responsive images will help you make image SEO work more efficiently for your business. The size of the responsive images gets adjusted automatically based on the kind of device your website is opened on, so it's amazing and easy for you to keep the mobile users in mind when you add images to your business website.
Conclusion :-
Image optimization is starting to become more and more important for brand awareness as time passes. It's become one of the most powerful strategies to help visual content rank higher on search engine results. If you haven't used it for online marketing, it's time for you to step forward and start optimising your visual content as well!
In this article, we discussed what image SEO is and how it benefits businesses of all kinds. We also talked about some best practices for image SEO that will help you optimize your visual content better.
We hope that this article helps you learn more about image optimization and also start doing it for your own business website as soon as possible. For any of your other queries on search engines optimization or digital marketing in general, you can connect to our search engine optimization experts directly as well.