Beast Lab Launches Across London

Moose Toys partners with Disturbed Media Group to create disruptive 'holographic' public experiences in London.

02:41 24 October 2023

Moose Enterprise, a premier toy design and development company, has partnered with Disturbed Media for the Beast Lab launch to create disruptive 'holographic' public experiences in London. 

Billed as this season's hottest toy, Beast Lab is a first-of-its-kind interactive playset designed to engage kids in an experiment-based process while creating their very own shark-inspired electronic action figure. Beast Lab will be showcased in a series of public HyperGram holographic experiences across London using ultra HD quality holographic projections. Kids are encouraged to create their Beast Lab beast by activating the creator chamber and initiating the experiment with simulated finger scan to begin a human-beast connection. 

Maddi Tiscoe, head of UK Marketing, Moose Toys, said: “Using new-age tech to celebrate the launch of Beast Lab was the perfect execution to add into our Unleash Your Beast marketing mix. Beast Lab is a toy that’s breaking new ground, using innovation to put kids at the centre of the creation process – ‘saving the world’ by creating and unleashing their own beast. Using a disruptive, effective, engaging type of media like HyperGram to bring this brand experience to life, has implemented further our ‘world saving’ initiative.

Beast Lab's 360 marketing plan also includes TV advertising, public relations and influencer and digital executions. The series of UK launch events included a Seaboard City integration across Roblox hosted by British gaming influencer Ethan Gamer on 22 October.