Asda Personal Shopper App Launched in Leeds

Asda's newest grocery delivery service allows customers to communicate directly with a personal shopper picking up their orders.

17:50 29 March 2022

Asda has launched a one-hour grocery delivery service and an app that allows customers to communicate directly with their personal shoppers. 

 

The new service, which was launched in partnership with Buymie, will be initially offered within a three-mile radius of 10 Asda stores in Leeds and Bristol. There is no maximum basket size for the service and delivery fees range from £3.49 to £4.99. 

 

Buymie CEO and co-founder Devan Hughes said: “The hardest part for the online market to live up to is customers feeling items won’t be picked as good as they would pick them,”

 

“When a [Buymie] personal shopper is in store there’s one stakeholder responsible for that customer order and experience; they’re picking, packing, prepping and delivering for customers. So there’s no break in custody, there’s not multiple parties involved. It’s one consistent supply chain, and that leads to a much higher level of service."

 

Simon Gregg, senior vice president of ecommerce at Asda, added: “As we look to further expand the number of convenient delivery options we offer, we know that customers are increasingly looking for a more personalised service. The trial in Leeds and Bristol will give access to our full online range and a ‘personal shopper’ experience for bigger basket shops through Buymie’s interactive platform.”