Apple reveals iOS 7

Apple’s Chief Executive Tim Cook described iOS 7 as “the biggest change to iOS since the iPhone.

09:19 12 June 2013

Apple has recently launched its newest operating system – the iOS 7, which may prove to be the most important update since the iPhone was launched in 2007. Design chief Jony Ive said that the goal is to make the system look cleaner in order to elevate users’ content.

Apple revealed a whole new look for its iOS interface and icons during day 1 of its Worldwide Developers Conference. The US tech giant showcased slew of new features and great enhancements that critics say would make Apple products more exciting again.

The Telegraph's Consumer Technology Editor Matt Warman was impressed with the Apple’s new operating system. He said: "What Apple has done is show that it can cater to its own loyal fan base as well as they demand, and wheat that means in practice is that it's a beautiful operating system, there is now almost no reason why an Apple user would want to go somewhere else for something that looks on screen as lovely as the hardware feels in the hand.”

Meanwhile, Jan Dawson, chief telecoms analyst at the consultancy Ovum, thinks that iOS 7 is a sign that Apple is willing to take that extra mile to improve users’ experience. He said: “This is a clear statement from Apple that it acknowledges the need to refresh the user interface and is willing to do something pretty dramatic."