8 Types of Posts to Test for Creating Engagement on Social Networks

Social media has become a crucial aspect of every business's marketing strategy.

22:34 25 April 2023

Social media has become a crucial aspect of every business's marketing strategy. However, creating meaningful engagement can be challenging with the increasing number of users and companies on social networks. More is needed to post content sporadically, and expect to grow your following. Instead, businesses must create a well-planned social media strategy that includes various types of posts aimed at their target audience. 

In this blog post, we'll explore eight types of posts businesses can use to create engagement on social networks.

1 – Stories outside of Instagram

It's a fantastic chance to take advantage of strong visibility with little competition. And unlike posts, the algorithms are now showing every one of your followers your stories. Feel free to test this format and determine how well-received it is by your audience.

To determine which story types get the most impressions and engagement, try switching between different story formats (videos, photographs, infographics, etc.). Use the capabilities each platform's stories offer, such as the stickers that let you add mentions, hashtags, or even interactive parts like polls or quizzes. Let your imagination shine! 

2 – Carousels to boost your content

Another post format that still needs to be used on social media outside of marketing experts is the carousel. Nevertheless, it offers several benefits!

Here is a way if you've already pulled your hair out attempting to present an infographic correctly. You can wind up with an infographic that is difficult for your audience to read depending on the social media platform, the device on which it will be viewed, or the technical requirements of the file.

3 – Surveys and questions to the community

Although they are rarely used in B2B, they have great potential for interaction as long as they are created to provide value to your audience. 

Gathering data and insights from stakeholders, team members, and clients helps project managers to stay on top of their game and make informed decisions. This is where project management software comes in handy. It enables project managers to create surveys, polls, and questionnaires that can be quickly sent to stakeholders and team members.

Here, the goal is to provide material that will benefit both you and your audience, including any possible targets.

4 – Key figures or statistics

Have you ever stopped short on a large figure while neurotically scrolling through your news feed? It's a natural human reflex to find it easier to understand numbers than text mentally. Sincerity is damned; we always want to know what it relates to.

Presenting a picture with significant statistics about your industry, goods, or services with your audience may be a practical approach to communicating important information.

However, simply presenting numbers in a static format can be dull and uninteresting. To enhance the visual appeal of your social media posts, you can use animated charts and graphs to present your statistics more engagingly and dynamically. Animated charts help to break down complex data into easily digestible bites that audiences can quickly comprehend.

5 – The user-generated content

User-generated content is written by people who use your product or service on their own initiative. Beyond the fact that it didn't cost you anything in manufacturing, it is intriguing to exploit since it provides social proof to your potential consumers.

However, before implementing a user-generated content strategy, it is essential to consider the feasibility of the concept. This involves evaluating the resources and capabilities of the business, as well as potential risks and challenges.

6 – Content on the life of your business

You may build on your employer brand with this kind of position. Posting encouraging information about what is happening at your company should be done on your accounts.

There are numerous possible topics and formats to create engaging content. The only rule is to be authentic. You must make an effort to communicate your brand's identity, your values, and your convictions.

7 – Content broadcast life

Getting into life can be scary at first. To do anything technically effective, we anticipate complex logistics and pricey equipment.

Here is where you need clarification. It is in their lives that one may most readily overlook the "cheap" aspects of production. Even this makes this lever work and is essential to its success.

8 – B2B contests

B2B contests are a powerful marketing tool that can help businesses engage with their customers, promote their products, and ultimately boost their bottom line. These contests can be particularly effective when paired with well-planned event promotion ideas, which can help businesses reach a wider audience and create buzz around their products or services.

Although we are much more used to B2C competitions, certain businesses can succeed with a professional audience.

Several readymade options are available now for quickly and effectively arranging and running contests on social media. Social media management tools offer features that make organizing easier.