8 Tips to Make Your Website More Trustworthy

The success of every online business depends on its brand reputation and credibility in attracting the right customers.

11:34 29 April 2020

Building a trustworthy site requires the implementation of the best security practices to provide a safe shopping experience to your website visitors. Ecommerce companies may have compelling calls to action or even the best content but without the best security measures; they will continue to have high bounce rates for their website. Small and medium companies can choose to secure their websites using a low-cost SSL certificate, for instance, a cheapest SSL certificate can secure the website by encrypting data flowing between the server and the user.

Why website credibility matter?

Websites that tend to have high bounce rates suggest poor design, lack of positive user experience, and lack of trust and confidence by consumers. The credibility of business is a must for the survival of any online business and website visitors must always look out for signals that indicate your company is genuine, reliable, and provides high value to them. One of the key advantages of trustworthy websites is that customers are more likely to recommend their website to others which can push the demand and sales of your products.

According to reports from the Society of Digital Agencies, 77% of the agencies believe that poor website user experience can be one of the main drawbacks to distract away customers.

People prefer to buy from trustworthy sites that offer a fair price and provide superior quality of goods and services with focus on excellent customer service. Thus, every online business must focus on designing a good website that is safe and secure for its customers and enables them to make transactions with greater confidence.

8 Effective Ways To Create Trustworthy Websites

• Choose a reputable domain
  
  

Make sure you have an interesting domain name that can leave a lasting impression on the minds of your visitors. Use the main keywords in your domain related to your niche so that your visitors know what your website is all about. Stick to domain extensions which are simple and already do not exist. At the same time, it’s necessary to keep your domain name short and simple.

• Install SSL certificate
  
  

SSL certificate is critical to your website as it helps to establish a secure connection between the browser and the server to ensure that data exchange remains safe. Moreover, SSL encryption can help in improving the credibility of your website where a padlock is displayed near the web address which shows your visitors that your site is secure. Your visitors can navigate the site with peace in mind with the assurance that they are connected to a genuine site. SSL certificate like RapidSSL certificate ensures privacy and information security transmitted between the website by reducing the risk of data being intercepted or hacked by third parties.

• Choose useful content resources
  
  

Create engaging and informative content that aims to provide the right solution to the problems faced by your customers. Most prospects might be looking for information that may be provided using your website by addressing their specific pain points which helps in building trust among your customers. Use social proofs as customer testimonials to get feedback and reviews about your products and services to build credibility on your website.

• Optimize site loading speed
  
  

Website owners need to ensure that their site loads faster and is easy to search by their online visitors. Customers must not spend more time navigating your site nor should the products take time to load on your website. They are likely to switch to other sites if they find that your website pages are taking a longer time than usual to load. Thus, website loading speed plays a crucial role in establishing credibility about your brand.

• Display warranties and guarantees
  
  

The guarantee and warranty of your products must be shown correctly in the description. The money-back guarantee option for specific days can act as a great incentive for your customers and allows them to return the products back to the seller. Make sure to provide warranties on your products to your customers by giving satisfactory service to them.

• Focus on high quality web design
  
  

Online visitors prefer websites with greater physical appeal than those designed keeping simplicity in mind. You can create a positive impact on the minds of your customers with good physical layout and color combinations. Use high quality and unique photos and images on your website with powerful CTA to attract targeted visitors to your site.

• Have clear privacy policies on your website
  
  

You need to clearly communicate your policies to your website visitors and let them know what they can expect from your business. This information is necessary for gaining the trust of your visitors. State your company’s terms and conditions and list out the responsibilities while conducting business online. Make sure to create a FAQ page to answer all the queries visitors may have about your products and services.

• Have a proper ad placement
  
  

Ads can be an excellent medium for monetizing your website but you need to remember that having too many ads can actually distract your visitors from the website, Especially, web owners using pop up ads can slow down the browsers and distract away from your customers. Use fewer ads on your website so that the focus remains on the content and avoid using thumbnails or headlines. This might mislead your website visitors and they may turn to your competitor’s site. Try to make your content visually appealing using different colors for the ad placement.

Conclusion

Online companies need to make their websites more engaging before they can expect targeted visitors to their site. Unless your site is trustworthy and credible, users may fear to share their personal information or make transactions due to the increasing cyber threats. It’s necessary to provide a safe and secure environment for your customers using reliable data encryption methods to engage them effectively on your website.

It’s necessary to build a sense of authority and create an awesome user experience for promoting your online products and services.