7 Ways to Boost TikTok Engagement

Boost your TikTok visibility and engagement in seven simple steps.

11:33 06 July 2021

Whether you are a content creator or a digital marketer, TikTok is an ideal platform to boost your online presence. It is the best marketing platform to target a young, super energetic, and highly engaged audience. With over 800 million active monthly users, it is not tough to increase engagement on TikTok. 

 

Engagement rate is crucial for the TikTok algorithm to help boost your visibility. You may buy TikTok followers to gain credibility. But the key to success on TikTok solely lies in the level of engagement you have on your videos. In this article, we will look at seven beneficial ways to boost your TikTok engagement. Let’s get started!

 

Hook Your Audience From the beginning 

 

TikTok is designed in such a way that the users will never run out of content. So, the best way to increase engagement on TikTok is to create videos that are unique and hook the audience from the beginning. Use trending songs, captivating images, engaging filters, and a compelling title to make your video more appealing. 

 

If you are a content creator, make entertaining videos and if you are a digital marketer, make sure your videos provide value to the audience. These tricks increase your chance to get featured on the ‘For You’ page which boosts your engagement on TikTok. 

 

Post Frequently on TikTok

 

Two crucial factors that impact the engagement rates on TikTok are consistency and determination. The more creative content you post, the longer the audience will stay on your profile. Post different styles and different video content regularly. 

 

Get to know your audience’s interests and create videos on engaging topics that’ll hold their attention. High-quality videos are most viewed by the TikTok audience. Get your content scheduled with a calendar of content to stay ahead of your competitors. If you feel you are not getting enough traction, buy TikTok followers at affordable rates to increase engagement on TikTok. 

 

Use Trending and Popular Soundtrack

 

TikTok is well known for its trending soundtracks; it has a wide collection of music and popular song clippings. Therefore, pay attention to your music selection. Choose trending and popular songs that will instantly increase engagement on TikTok. Every week brings in a new trend, so keep a track of the songs that are going viral on TikTok and use them to gain more attention from your followers. Use the ‘Discovery’ and ‘For you’ page to find trending songs and be quick in making videos with popular soundtracks to make the first impression on your audience. 

 

Take leverage of TikTok Challenges 

 

Apart from trending soundtracks, TikTok is popular for its challenges. Hashtag challenge is one of the excellent marketing strategies to get great exposure and increase engagement on TikTok. You can use hashtag challenges by participating in other's hashtag challenges or create your own. 

 

Be unique and authentic when participating in a popular TikTok challenge. Aim at creating innovative videos that make you stand out among the competitors. Think of a concept or idea to implement your challenge, and make it fun and entertaining. 

 

Interact with your Audience 

 

You can buy TikTok followers or get them organically to generate engagement. But if you are not interacting with them, you are losing the opportunity to build a loyal community. Regular interaction with your followers is an excellent way to build good relationships and grow exponentially on TikTok. Reply to your follower’s comments and questions. Have a good and meaningful conversation with your audience to increase engagement on TikTok. It builds a sense of trust in your brand, helping you scale your business. 

 

Ask for content suggestions, get to know what they like to watch, discuss your upcoming videos and plans with your audience. It is a great way to build your authenticity and credibility with your audience. 

 

Cross-promote your TikTok Videos 

 

While you may buy TikTok followers to get more popularity and visibility to your content, cross-promoting your TikTok videos is also a powerful strategy to boost TikTok engagement. The amazing thing about TikTok is that it makes it very easy for you to share your videos on other social networks. Post-TikTok videos on other social media networks such as Instagram, Facebook, Twitter, and Snapchat. And let your followers on other social platforms know about your TikTok profile. 

 

Add Call-To-Actions in your TikTok Videos

 

One of the promising ways to increase engagement on TikTok and boost your social proof is to add the right CTAs to your TikTok videos. It helps to drive the audience to your website or landing page. You can even add Call-to-actions in your description with other social media links to boost the engagement rate on your TikTok videos. 

 

Conclusion 

TikTok is undoubtedly the fastest-growing video-sharing platform. While it is important to get more TikTok followers, it is also crucial to focus on increasing engagement on TikTok. Create content that captures your audience’s attention and encourages them to like, comment and share. Interact with them to build authenticity. 

 

The more engagement you generate on your TikTok videos, the more your video will be promoted on other user's feeds. Read the above methods to boost your TikTok engagement and skyrocket your content across this unique platform.