7 Unusual Ways to Market A Mobile App

You might have an amazing app, but you need to make sure it’s properly promoted if you want it to gain the popularity it deserves.

15:03 20 August 2021

Knowing how to market a mobile app is essential for helping your app stand out from the massive amounts of competition out there. 

 

Forget about organically reaching users, you need to implement a well-planned marketing strategy. We’ve put together seven mobile app marketing best practices to help boost your downloads.

 

1. Target Relevant Social Media Groups

   Social media is one of the best ways to reach a big audience interested in your app. To target users directly to create some buzz around your product, you can always market a mobile app on relevant social media groups. 

    

   Join LinkedIn and Facebook groups that match your niche and target audience. Contact admins of these groups and ask them to mention your app to their audience. Getting a referral from a group admin will help to build trust faster than promoting the app yourself. 

    

   Just make sure that you explain the relevance and benefits of the app, and why the group members will be interested in it. 

    

2. Optimize Your App

    

   If you want your app to receive more downloads, then it needs to show up in more app store search results. Optimizing your app for the app store is essential if you want to reach more people. 

    

   Ensure that you use appropriate keywords in the title and description of the app listing. The idea is the same as any SEO process. If done properly, it will help you to win over a lot more free traffic.

    

3. Leverage Video Marketing

    

   Having a video to accompany your app can go a long way in boosting its success. We all know about the power of content marketing, and video is the most engaging form of this. 

    

   Create a video about your app, highlight its benefits, and reveal how it can solve your audience’s pain points. This video can be shared on social media, used in ads, sent via email marketing, or embedded into your website. 

    

4. Link to Your App in Your Email Signature

    

   This may seem like a simple way to market a mobile app, but it will go a long way. Mentioning the app in your mobile signature with a link to it will certainly grab the attention of anyone you’re in contact with. 

    

   Your email signature can be an effective advertising banner for you. The more people you contact, the more traffic you’ll be able to send to your app. 

    

5. Target App Review Directories

    

   There are loads of different tech and app review sites and directories. When you market a mobile app, make sure that you have a strong presence on all of these platforms. 

    

   Do a roundup of the app directories that apply to you, and reach out to them with a friendly email. Inform each directory of the benefits of your app, and there’s a good chance that you could get a feature. 

    

6. Make Use of Push Notifications

    

   Push notifications can be a powerful tactic to employ in your digital marketing strategy - especially if you want to market a mobile app. 

    

   Many businesses use push notifications to send out highly visible messages and popups to users’ browsers. Unlike email marketing, these notifications are always seen, offering a great opportunity to inform users of your app.

    

7. Connect With Your Users

    

   When you start to market a mobile app, word-of-mouth marketing remains a top priority. One of the most important mobile app marketing strategies is to start by focusing on customer retention, not just acquisition. 

    

   To achieve this, you’ll need to spend some time reaching out to your users. Don’t just try to promote your mobile app, but try to gather feedback on it, generate reviews, and build up a positive brand image. Building relationships with your users is one of the best practices for any new app.

    

Conclusion

 

There are loads of interesting and unusual ways to market a mobile app. Before you just go straight to social media and paid ads, consider some other channels. Developing a broad strategy to market a mobile app is important.

 

If you’re just about to release a new app, then be sure to focus on the strategies above. Just make sure that each strategy is relevant to your target audience, and you will see some great results.