7 Instagram Algorithm Hacks to Bring You on Top

Wondering how to increase brand visibility and more traction on Instagram? Well, you are not alone!

12:34 15 June 2021

There is no surprise that Instagram has become a gold mine for social media marketing firms who are struggling to find potential customers. With over 1 billion active users and 25 million business profiles, Instagram has provided marketers a robust platform to grow substantially and attract target customers. 

 

However, thriving on this platform can be a bit tricky with the Instagram algorithm and that’s why, in this post, we’ll teach you 7 Instagram algorithm hacks to bring you on top and convert your followers into customers. But before moving further let’s understand how this Instagram algorithm works.

 

How the Instagram Algorithm Works?

 

It is decided by the Instagram algorithm what content will be on the top of each person’s Instagram feed and in which order. The algorithm combines your interactions, gets an idea about the content you like, and shows posts according to your interests. The same process is used by Instagram to reshuffle the explore page. 

 

Apart from the interactions and interests, Instagram also uses other factors to filter out the content for you. Most importantly the algorithm analyzes the past behavior of the user and on that basis provides ranking to the content. 

 

Now let’s learn some mind-blowing hacks to beat the Instagram algorithm and get to the top. 

 

• Post Content With Instagram’s Latest Features 

 

Instagram is constantly introducing new features to post content. In the last two years, the platform introduced IGTV and Reels. Mostly the new features are focussing on video content because videos leave a larger impact than text. Use these latest features to improve your organic reach. 

 

You can also promote your content through Instagram stories and lives, as it is one of the best ways to interact with your audience. Instagram also provides various stickers that you can add to your stories to make them spicy and boost your engagement. 

 

Oh! How can we forget about carousels? This is one of the best posting features if you want to give more details about your product. Adding multiple pictures in a single post helps you pull more engagement and gain higher reach. 

 

• Consistency is the Key

 

The next tool to beat the algorithm is consistency with your posts. If you are looking to increase engagement on Instagram then post often and make them count. Keep showing up with great content daily to build a better connection with your audience.

 

Prepare a posting strategy with a social media content calendar. This will help you to spread your content throughout the day. We know that it’s not a cakewalk but investing in this area has higher returns in the future. If you can’t upload multiple posts in a day, then remember, a post a day keeps unfollowers away!

 

• Engagement is Everything

 

If you want to win over the Instagram algorithm, then you have to engage with your audience as much as you can. Building a place in the hearts of your followers should be a priority. This can be done by getting involved in conversations, replying to the comments, dropping a reply in DMs. 

 

Knowing your followers is a very important aspect. With market research, you can find out what fascinates your followers and then you can customize your content accordingly. Your research will be better if your bond with followers is strong. So, start building a heart-to-heart connection.

 

• Make a Great First Impression

 

Buying more Instagram followers means getting more engagement which means getting higher reach and ultimately getting more followers, this loop continues but the main question is how the heck can I get in this loop? The simple answer is attracting users to your profile by making a long-lasting first impression.

 

Enhance your profile to make it stand out in a crowd of millions. The first thing to focus upon is your profile picture, it is also the first thing people see. So, make sure it’s fascinating. The next thing is your bio, Instagram provides limited characters in the bio so, choose your words wisely. You should also add links to your website in your bio and drive traffic to it. 

 

• Analyze, Analyze, Analyze

 

Yes, I said analyze three times, that’s how important it is to analyze your posts. Use Instagram analytics to identify what kind of content is performing better, at what hours, and with which hashtags. Regularly analyzing your posts will save you a lot of time and you will have a proper idea of what you can do to improve your reach. 

 

Identify what’s holding you back, and come up with a new marketing strategy to improve your rankings on Instagram. Tracking and monitoring are some of the best tools to enhance your content.

 

• Come Up With Amazing Hashtag Strategy

 

Oh yes, Instagram posts look incomplete without hashtags. Moreover, hashtags also play a major role in hacking the Instagram algorithm. So, you need to create the right hashtag strategies to gain a new audience. Also remember to use hashtags that are relevant to your content, using unrelated hashtags can cause harm to your reach.

 

Branded hashtags also create tons of opportunities to promote your brand. Create your own hashtag and link your every post with it, ask others to use your hashtags in return for various incentives. This strategy can help your brand gain new heights of visibility. 

 

• Go Viral by Creating Content on Trending Topics 

 

Take advantage of every opportunity that comes your way and a trending topic can be one such opportunity to make your post go viral. Create the content on trending topics, align it with your brand and you never know what happens next. Maybe you can become the new trending brand of Instagram. 

 

With proper application of the above-mentioned techniques, your Instagram account will eventually hack the algorithm and bring your posts on top. We have compiled a list of the 7 best tricks to help you gain more followers by winning over the Instagram algorithm. However, you can also avail yourself of the option provided by some of the best sites to buy Instagram followers and increase your engagement.