7 best ways to get more Instagram followers in 2021

Currently, Instagram has nearly 500 million daily active users accessing the app globally.

09:21 07 April 2021

It was used as an app to post casual pictures, but it has grown to become a marketing tool used by brands and influencers to attract customers and generate revenue. How to increase engagement on Instagram is a big question, especially after Instagram has changed its algorithm and houses several creative accounts.

 

Fortunately, there are a lot of ways in which you could grow your Instagram, and we are here to help you do this. Let’s have a look at the 7 best ways to get more Instagram followers in 2021, without having to buy Instagram followers!

 

• Use Instagram Reels

 

If you are not yet using the Instagram reels feature, you are missing out big time! Instagram has a special reels tab, which enables anyone to view your short video content (as long as your account is public). After rolling out this new feature, Instagram is actively promoting it, and is giving reel creators extra eminence on both users’ feed, and Explore page. Start creating quirky, and creative reels while the competition is still low!

 

• Optimize your Profile using Keywords

 

Instagram recently announced that English-speaking users from 6 countries, using the app would be able to search for profiles using keywords. Eg. If someone needs to find a fashion advisor, they could type in “fashion advisor” in their search bar and the profiles with the keyword in their names, bio, or posts, would get priority and show up in the search bar, irrespective of whether the hashtag is included or not.

 

• Use niche-specific hashtags

 

The users that are interested in a specific niche tend to search for its content either by typing in keywords related to it or by following related hashtags. To ensure that your target audience is able to see your post and find you, use hashtags related to your content and niche. Otherwise, the post would be shown to people who might be interested in some other content, and this would result in a very low amount of conversion of viewers into followers, meaning no optimal increase in engagement on Instagram.

 

• Create an IGTV series

 

IGTV has become a very popular feature of Instagram and has become a regular choice for entertainment. Instagram has a separate IGTV tab on the profiles of the creators, making it easier to find them. Creating an IGTV series makes sure that your followers or your community get what they want, and stay engaged. It also helps in attracting new audiences.

 

• Actively Engage with Your Community

 

A lot of influencers have attested to the fact that to actively increase engagement on Instagram, one of the best strategies is to stay in touch with your community. We recommend following the 80-20 rule in which you should spend 80% of your time on Instagram on engaging with your community through your stories or by replying to their comments on your posts, and 20% of your time should be spent on creating content. You could also engage on posts created by other people in the same niche as yours. This could also provide you with inspiration, and your account might show up on the Explore page of their followers.

 

• Post Authentic Shareable Content Consistently

 

Instagram is a platform where many people follow trends and grow. However, the people who create these trends by originally creating unique and shareable content are the ones that have the best growth. The audience appreciates creativity and authenticity. Being open with your followers, and walking them through a part of your life helps them connect more to you. This would result in more shares as people generally repost content they relate to. At the same time, being consistent helps your followers realise that you are here to stay and allows them to regularly experience your content. Thus, posting consistently helps you to increase your engagement on Instagram.

 

• Create an IG Stories Filter

 

Filters have always been a huge part of Instagram, and users have always used them proactively. Instagram Stories catered filters like heart eyes and sparkles, has evolved into a library of thousands of filters. Confused how this would help you? Well, when someone uses your filter to click a picture and post it on their Story, the viewers can see who created it on the top left-hand corner of their screen. Any follower/viewer of the person could click on it and use it, which helps you to increase engagement on your Instagram.

 

Conclusion

Growing your account and social media presence is absolutely difficult especially when there is so much content that is being posted on it everyday. It is definitely a challenge, but following the right techniques and adopting the correct strategies will help you reach there. Instagram is constantly changing its algorithm and updating the platform to bring in more lucrative features which can be effectively utilized by creators to establish their brands or turn into influencers. Remember that there is no shortcut to achieving this and this might take some time to take off. However, it would definitely work. Just stay motivated and put in your best. Another point to remember is that developing creative content, staying engaged, being consistent, and promoting yourself or your brand go hand-in-hand to increase engagement on Instagram. Try out these tips and check the results yourself.