7 Advanced Things You Don't Know About SEO

SEO is all about how your website ranks on search engines, the higher you rank the more traffic your site will likely receive.

14:00 15 November 2019

Search engine optimisation or SEO should be your go to tool whether you are starting up a new business or simply trying to increase traffic to your website and grow your current ventures. If you’re an SEO newbie or a seasoned veteran looking to up your game and increase traffic, follow our 7 advanced things you don’t know about SEO to help you achieve your traffic dreams.

 

SEO Audit

 

Start at the beginning and audit your website. It may sound ridiculous, but it may help you find out exactly why you aren’t getting the traffic that you expected to get. Troubleshooting in this manner can help you solve issues you might not even realise you had. It isn’t the most advanced item about SEO but it can stop you from making basic errors such as failure to use descriptions and titles.

 

Structure

 

Evaluate your website structure, you may think that a deep structure is the way to go, but you want to reduce the amount of clicks needed to make to get from a URL to your homepage. The less clicks you have, the smoother and easier everything will run, anything you can do to make your customers life more seamless will be rewarded in kind. Instead of deep site architecture, change to a flattened structure, this vastly reduces the number of clicks required. This will help increase the ranking of your content as google won’t have to trawl as deep for long period to find your content.

 

Synonyms and Variants

 

There are so many different ways of saying the same thing, especially in the English language and this is no different when you search for things on google. Search engines have more data than you could possibly imagine on the subject of synonyms and sentence variation, all so they can guess what it is you mean when you are searching for something. This impacts how you write in content, if you are selling children’s clothing you don’t want to replicate that phrase over and over, you need to consider the natural variants of that phrase and input it into your content. These variations will help increase your ranking.

 

Mobile First Indexing

 

Hopefully you haven’t been hiding under rock during 2019 are aware that google is now operating mobile first indexing. If you have been hiding under said rock, you will need to get yourself in gear and produce a mobile version of your site. You aren’t in dire straits just yet but be warned that in the not too distant future your mobile version of your site will be preferentially ranked over your desktop version. This is in line with consumer trends, so you want to make sure that you remain at the top of your game with both versions.

 

Keywords

 

There are a lot of articles out there in the internet saying that keywords aren’t as relevant as they once were and that your main focus should be elsewhere. This actually isn’t the case and isn’t correct at all, really what you should be doing is thoroughly researching your keywords before anything else. Previously, you could haphazardly throw words in that tenuously related to your subject matter which often resulted in poorly written content that ranked highly. Google is now far smarter than those early days, but you still need to put in work and fundamentally make it sound natural! Coming off with a marketing vibe instantly turns users off and scares them away.

 

Utilise External Ranking Services

 

SEO takes time, effort and energy, we can’t lie about that. You constantly and consistently need to update your knowledge and information in order to successfully grow your sites and ventures. The popular websites like T-RANKS can help you achieve this with limited effort on your part through developing an SEO strategy and campaign with you. Through utilising their own network of PBN links, they can increase your ranking in a matter of weeks. If you are new to SEO, this advance service can help you get the footfall and through traffic you need in a short space of time.

 

Videos Are The New King Of Content

 

This may not sound like new information, but videos are the new king of content and you will need to get on this bandwagon now if you want to have any success later on. We currently watch around a billion hours of YouTube every day. Think about YouTube as its own search engine with people looking for very specific videos and content, it is the second most used search engine in the entirety of the internet. You need to think about how you can optimise videos for engagement, use them for product release, education and general audience engagement. One of the awesome things about YouTube is that you can still use exact keyword matching!

 

Final Thoughts

 

SEO can be exceptionally complex, especially when you get into the more advanced realms of it. Working through our 7 advanced tips can help you increase traffic to your site and this increase revenue. Start with an audit and be methodical ensuring that all of your basics are covered before you move onto the more complex and involved SEO. The work you put in, you will most certainty get out, but it does require effort and time.