5 Ways to Use Promotional Products for Marketing

Truth be told, promotional products remains one of the timeless marketing strategies that have been proven to be effective.

21:34 17 August 2018

The customers of this era are often bombarded with different ads on a regular basis. However, using a promotional item is a subtle means to create an awareness for your brand and market your product or service. It goes without saying that some business owners keep making some mistakes which prevent them from them from getting the best out of their strategies. Here are five ways to maximize promotional products.

• Design realistic goals

It’s impossible to get satisfactory results if there are no specific goals in place. Outline whether you want to improve sales or drive more traffic with every door direct mail® postcards - eddm® printing services. In addition, be clear about how you will achieve both short-term and long-term goals. Communicate with the marketing team and other concerned departments as early as possible. This will assist you in designing a powerful marketing campaign. Endeavor to track your metrics frequently and analyze the results.

 

• Get your employees involved

Your employees are your number one brand ambassadors inside and outside the office. They also play a major role in the day-to-day running of your business even if they are few in number. Ensure that you begin the promotional product plans with them by sharing items like branded apparels, writing materials, drinkware, bags, and umbrellas. This can encourage them to put in more effort when handling their respective tasks.

 

• Create a distribution plan

Research your target audience before distributing any promotional merchandise. Inasmuch as having a distribution plan is crucial, there is no need to set it in stone. Make it as flexible as possible and include the channels that you will use. Some of the factors that will influence your distribution plan include your budget and the size of your target audience. There is a high possibility that your customers will end up with many similar products as many companies usually take advantage of this period.

 

• Choose the right products

The products you finally choose can make or mar your marketing efforts in the long run. Ensure that you select high quality and distinct products and emblazon your logo on them. They should be relevant to your business and industry. Designing a theme and sticking to a consistent marketing message also goes a long way in creating a lasting impression. You can personalize the items for loyal customers to facilitate customer retention. Don’t hesitate to ask for their feedback and use the information to your advantage.

 

• Sponsor local events

Many companies sponsor events like a football match and local festivals in their area. It’s an effective way to promote your business and reach potential customers. This will make your name to be indelible on the minds of attendees even after the event. Apart from that, endeavor to participate in trade shows and offer free items to people that visit your booth. Remember to capture their data and distribute unique products.