5 Ways Through Which You Can Collect Customer Feedback In Instagram

22:48 05 July 2020

Despite the amount of confidence you put in your products or services, you need to walk a mile in your customers' shoes to understand the pros and cons of your product truly. 

 

It is no surprise that customers perceive things differently. It is essential that you understand what they feel, from discovering your product online to making a purchase.

 

Listening to your customers can help you understand their needs and wants. It helps in improving the quality of your product and elevates customer satisfaction. 

 

Thus, collecting feedback from customers on Instagram is the perfect way to know your customers. Instagram is the ideal platform to receive online feedback about your brand and here's why -

 

1. It has 1 billion active users.
   
   
2. 57% of Instagram users visit the platform daily.
   
   
3. 4 in 5 users follow at least one business on Instagram.
   
   
4. 60% of people discover new products on Instagram.

Your customers might already be in touch with your brand on Instagram. Instagram allows users to be expressive about themselves and retrieve information about brands.

 

Tips To Collect Customer Feedback on Instagram

 

Here are mentioned five ways through which you can collect customer feedback on Instagram without any hassle or inconveniences - 

 

1. Keep Track of Inbox Messages 

 

About 59% of American social network users believe that social media customer service helps answer questions and deal with issues more effectively.

 

It is not unlikely for your customers to text you on Instagram for information, complaints, or appreciation. Sometimes, these messages don't receive a proper reply in time or, at times, no reply at all. 

 

Every time a customer sends you a message, it goes to the hidden inbox when you don't follow the customer. 

 

Thus, it becomes impossible to follow every potential client on Instagram. Hence, it would help if you keep an eye out on this secret inbox.

 

If you wish to be notified about these messages; you can turn on 'push notifications' to stay updated with the latest messages.

 

2. Create Polls

 

While gathering feedback, you can create polls on your Instagram stories to know how the masses have reacted to your product. 

 

This content exploits people's 'fear of missing out' (FOMO) and encourages them to check their Instagram for stories related to their favorite brands.

 

You can create polls between any two options. The options could ask people if they are excited about your latest product release or satisfaction rate based on your previous releases.

 

Polls can help you decide which products are in vogue and preferred more by the customers. 

 

Instagram also gives you the convenience to view the list of people who have voted. This can help you check out potential clients' profiles and discover more insights about your target audience. 

 

You can follow these tips to create some engaging polls - 

 

• Using a decent background - Your poll must have your product's photo as the background. The idea is to represent your poll visually.
  
  
• Tweak the polls accordingly - Type some engaging questions and add interesting poll choices. Adding emojis instead of text is a good idea.
  
  
• Be Creative - Rewarding people for their efforts can yield positive responses. You can motivate people to participate by giving them discounts, free items, vouchers, and other offers.

 

InVideo is a video creation platform that helps serve publishers, media companies, and brands to expand audience engagement through the power of video content.

 

InVideo can act as an intro maker no watermark to help you render captivating video clips that you can use in polls or posts online.

 

3. Allow People to Ask Questions in Stories 

 

Instagram offers question stickers to help you better interact with your customer base.

 

When Instagrammers view your story with a sticker, they can ask their questions in the sticker. People can get creative this way and ask different questions.

 

Upon adding a question sticker, your followers would send you their questions, which would appear in your inbox. You can then create a separate story with a photo/video to answer the query.

 

You can also ask a question and invite your followers to share their opinions. Your followers can then talk about how they feel about your newly launched products or services.

 

You can make the most out of question stickers by keeping these points in mind - 

• Emphasize on confidentiality - When your followers ask you questions, it is vital that you ensure they know that only you would know who has contributed a particular query.
  
  
• Answer questions positively - In case you don't want to answer the question publically, don't completely ignore it but instead reply through DMs.
  
  
• Offer freedom of speech - Let your followers do the talking no matter what they want to share. Your customers must be given the freedom to share their thoughts or ask queries.

 

Your customers' questions can hint at what they are curious about in your product and what more do they want.

4. Read Customers' Comments 

It would be best if you keep an eye on the comments to understand your followers better, establish relationships, draw inspiration, and obtain their feedback. 

Every day, users finally have a chance to be heard by the big giants through DMs and comments. They have the freedom to share their thoughts and ideas in the comments and what they genuinely liked or didn't appreciate. 

However, you might often encounter some negative comments as well. The best way to tackle them is to acknowledge their problems, assure them that you are working on it.

Customers want the brands to hear them and cater to their needs. You need to be swift and efficient in solving their problems.

Some customers also leave words of appreciation, while others offer helpful suggestions. Hence, reading comments can help you gather valuable feedback.

5. Look Out for Brand Mentions 

Customers exercise their rights to express their thoughts about brands. Thus, many users usually tag a brand they want to talk about in their posts or stories. 

When you receive a tag notification, check out the user's post and analyze the message they want to convey.

This can help you understand the reputation of your brand in general amidst the public and their opinion on the services you render.

People want to be a part of something popular and significant, hence getting attention from their favorite brands can mean a lot to them, and thus share their honest opinions about you.

InVideo acts as Instagram video editor android to assist you in editing your clips seamlessly on-the-go and help produce desirable results.

Final Words

Instagram marketing has become a powerful marketing tool to help drive leads, interact with your target audience, establish relationships, and gain insights about your brand and services. 

Always be consistent about your posting using an Instagram automation tool. This would help your followers stay updated with your latest releases.

Regular posting can help drive engagement and gain positive feedback from your customers or some aspects that people didn't appreciate.