5 Reasons User Experience (UX) is the Backbone of your Success

SEO is a hard nut to crack. It is not everybody’s cup of tea.

14:35 01 July 2021

There are many things that make up the entire concept and that need to be integrated to create the success that you so desire. That is why it is important to hire the best SEO Queensland for guaranteed success.

 

One of the most important factors of SEO is User Experience (UX). In the past, it was easy to rank your site because all you needed to do was, please Google; throw in a bunch of keywords in your site and you are good to go.

 

Today, with SEO metrics changing day and night, and with UX taking over, the ranking factors have become more than just keywords. Read on to learn how UX is taking over a larger part of SEO.

 

What is UX?

 

Just like the name suggests, User Experience is all about the “users’ experience”; how your visitors interact with your site, how easy it is for them to browse and navigate your site, how fast loading your site is, the quality of your content, and overall, how users like your site.

 

There are many benefits of improving your UX. But before we get to that, here are some of the many UX fundamentals that make a good user experience;

 

• Fast-loading site
  
  
• High quality and relevant content
  
  
• Great UI
  
  
• Easy navigation
  
  
• A great UX design
  
  
• Good content structure
  
  
• Overall meet the users’ expectations
  
  

Benefits of a Great User Experience

 

Once you have all these UX best practices in place, here is what you can expect;

 

Improve SEO

 

When Google crawler scans your content and site in general and finds out that visitors love your site, it is going to rank your site even higher in SERPs. This makes UX an important part of SEO. And the benefits of SEO are endless.

 

Your site's loading time, visual stability, interactivity (comments, likes, and shares), bounce rate, and such, are just but some Google metrics and how it measures your User Experience. You want to make sure that your visitors stay on your site long enough and interact with your content.

 

Increase Brand Awareness

 

When your site is ranked high, it only means a lot of people are going to find you. The traffic this brings to your site is great for your brand awareness. More people are going to recognize your business, check out your brand and products and services, and potentially become your repeat customers. 

 

Increase Organic Traffic to Your Site

 

Organic traffic is by far the most important traffic and the best for higher conversion rates. A great UX boosts your SEO, which equates to organic traffic. These are visitors who find you via Google without paid advertising. This kind of traffic is important because it brings quality visitors. People who already know they have a problem and what that problem is and are looking for solutions.

 

High Conversion Rates

 

Higher traffic can only mean higher conversion rates. When you improve your UX and boost SEO, you get quality traffic, which also means higher conversion rates. If more people are visiting your site, then chances are more people are subscribing to your newsletter, downloading your materials, and buying your products and services.

 

Become an Authority in your niche Industry

 

One of the best things about a great user experience is that it helps boost your brand awareness. When you provide content that is actually helpful and gives actionable solutions to people with problems, you become their go-to source whenever they have the problem. This makes you an authority in the field.