5 Reasons to Invest in UX Design to Fuel Business Growth

For businesses with a digital presence, be it through a web or a mobile application, user engagement is critical.

11:11 21 July 2020

However, a plethora of factors goes into making a web or mobile portal successful, which includes attractive interfaces, appealing content, and marketing strategies backed by great user experience (UX). Considering the short attention span of users, UX services play a determining role in deciding the fate of a digital application. With great UX, designers can offer positive experiences to drive customer loyalty. The UX also helps them define engaging customer journeys conducive to the business’ success. Here is a list of the primary reasons why businesses must focus on the UX of their digital applications.

 

Facilitate user interaction with app content:

 

Whether the application delivers videos, texts, images, or a mix of all, the intent is mass consumption. Application designers offering UX services create user personas of the target audience and explore their finer tastes and behavior to tailor the app elements accordingly. Nothing appeals more to the user than a personalized experience with relevant content, and this is where UX enters the scene. For optimum outcomes, UX professionals keep the design elements consistent, predictable, smooth, and easily navigable.

 

Adds to revenue with customer loyalty

 

UX design is critical not just for attracting new users but also retaining them, thus promoting user loyalty. Positive experiences keep users to return, adding to the revenue substantially. A well-designed customer journey map, focused at the user’s interaction with the product or service offered, helps understand user needs better and hence, builds empathy. This also helps the designers identify UI bottlenecks easily and resolve them aptly.

 

Cuts down on resource wastage

 

Businesses with a digital presence have to invest substantially in building and maintaining their online platforms to achieve the desired outcomes. An experienced UX partner can help them reduce their investment in building the app/website and also put a check on resource wastage by saving on time, money, and efforts. They help clients choose the right features to avoid feature creep through prototyping and testing. They identify inefficient solutions and prevent their implementation, thus helping in quick application building and release.

 

Facilitates quantitative and qualitative analysis

 

An app or website with winner UX makes it easy for the developers and promoters to identify user behavior through simultaneous qualitative and quantitative research. This reduces the need for the client to invest in gathering user data through offline modes or organize qualitative user sessions. The UX of an application reveals everything about the user sentiment and helps in detailed user-testing to adjust the app features in creating a better experience. For better results, the client may opt for a UX database that can centralize user-research, prototype feedback, and customer data.

 

Boost SEO ranking

 

To gain user recognition, it’s important to focus on the SEO optimization for the application since it has a direct bearing on the number of users. A key element of the SEO performance of any website is the quality of user experience it offers. Search engines like Google treat the amount of time users spend on a page, its web navigation pattern, etc., as metrics to determine its ranking on the search engine page.

 

For businesses, investing in UI UX services leads to better ROI, lower expenses, and higher user approval, giving a competitive edge in the market. With a better understanding of user behavior and expectations, businesses can fine-tune their offerings and stay relevant in the long term.