5 Most Effective Tips and Tricks for Promoting Your Etsy Shop

In this article, we talk about eCommerce and its major effects in today's world.

19:23 22 June 2022

Introduction

The world has changed drastically over a few years and that is how it works. Our world always adapts to change quickly and with every passing era, our needs and wants are getting easy accessibility especially, during pandemics where you have to quarantine yourself within 4 walls. You may have guessed by now what we are hinting towards. Yes, we are talking about eCommerce and its major effects in today's world. Our society has shifted towards buying and selling online, even giving services online. This has become normal and there won't be any decline in this field anytime soon.

 

Let us take the platform Etsy as an example. We see it growing and growing because of the accessibility and ease it provides to the customers. People go on to buy products trending on Etsy now and then which benefits a lot of sellers. However, it is not always easy for a seller to create their shop on Etsy and run it successfully without promoting their shop. It is extremely essential to know how to promote Etsy shop to have a successful operation of selling your products. In this article, we will take you through just that, so that you can make good profits by gaining the necessary popularity and attention. So, without any more wait let us have a glance over the tips.

 

1) Conduct a Keyword Research for Your Products

Including keywords in your product description goes a long way. If you do not have any concept of keywords or SEO you don't have to worry as we got you covered. Keywords help in SEO, which stands for Search Engine Optimization. Google works in mysterious ways, to gain maximum attention of people you need to get your website link on the first page of your Google window. How do you do that? If you guessed "keywords" then congratulations you got that right. Add keywords that are favorites and have a greater density and good competitive rates. Now, we are left with, how are you supposed to know about these keywords? To rectify your worry we have a simple answer for you. You can use SEO keyword research tools which are easily available over the web. Moreover, there are special SEO keyword research tools designed specifically for Etsy. This tool keeps in front of you a detailed keywords analysis form where you can choose the right keywords. Furthermore, the tool gives you alternative/similar keywords which can also be useful.

 

2) Having an Eye on the Competitors

If you talk to any successful business owner and a product seller and ask them for one tip to have a successful business they will emphasize this tip. Having to know about your competitors' products and how they are doing on the platform will help you in a lot of manners. Always keep in mind that you are not alone in selling products, especially on a platform like Etsy where millions of products get sold now and then. To analyze your competitor, you can have a manual check on their business which may take some time. However, to make things easier for you, there are now tools available. For example, the Etsyhunt shop analyzer is one of the tools where you can have a detailed analysis of your competitor's business. It shows their sales over a certain amount of time and the total number of favorites. Moreover, you can number of items they have on sale. All of this may keep you inspired and make you understand things on a broader spectrum so that you know what to do and how to do it.

 

3) Add Attractive Photos of Your Products

It's a no-brainer that what you can see sells faster. However, nowadays adding just pictures of your products to sell them is not enough. With the advancements in technology, people expect the best quality in everything. This is exactly why a picture of the highest quality will attract more customers than a simple picture. The question is how can you make your product's pictures more attractive? There are many things you can do, but to keep you started, lighting is one of the most important aspects that you need to look for. Furthermore, the edit plays a huge role too. You can hire a professional photographer to shoot your products or else you can learn it yourself through different platforms for example YouTube. It may take longer to learn so if you can afford a photographer it will be the right decision for you.

 

4) Link Your Website to Your Etsy Store

In today's world, you can't have a successful business if you don't have a website for your services or products. If you don't have one yet, make an attractive website alongside your Etsy store and then link your website with your Etsy store. This will create more traffic to your website hence more and more people are going to know about your business and products. Always keep in mind that just like the photos of your products being attractive is important likewise having an aesthetic interface for the website is essential. Moreover, your website should be quick and responsive while being not too complicated. People make this mistake quite often when they make their website too complicated in trying to make it look cooler. Know the difference between the two and work your game.

 

5) Hire Brand Ambassadors on Social Media

If there is one thing that everyone knows is that today almost everyone has social media. For a business owner, this is an audience on one platform. There is no better opportunity to promote your Etsy shop on social media. If you don't know how to do it, it is quite simple. Look for social media celebrities with a decent amount of followers and have them talk about your products on their stories or posts. Just like that, your Etsy store will create recognition in a short amount of time with no hassles. Many business owners have successfully gained recognition for their products on social media through these influencers.