4 Tips to Amp Up Your Social Media Presence

Social media isn't just about posts. Careful strategy is involved! Amp up your social media presence with these tested tips.

15:20 31 August 2021

 

Social media isn't just about posts. Careful strategy is involved! Amp up your social media presence with these tested tips.

 

The evolution of social media from a laid-back social networking platform into a must-have business tool is a game changer. For advertising and marketing purposes, it's an unspoken rule to not only exist on social media but be constantly active on it. 

 

 

Social media marketing plays a significant role in brand visibility and consumer engagement. It costs nothing to have one and only pennies for your social media to thrive. It's challenging enough to draw in your target audience to your brand. The hardest part is to get your audience to engage with your page. The foundation to cultivate and achieve all that might seem trivial, but it takes a well-thought strategy to pull it off, not arbitrary posts at random times.

 

Here are four tips you should incorporate to amp up your social media presence.

 

1. Have a clear goal.

A definite and realistic answer to the question “Why are you on social media?” is your brand's goal. The more specific it is, the easier it will be to plan and execute your content on social media. On the other hand, brand awareness and visibility are not a detailed enough goal as that's not exactly setting your bar high at all. That's like propping up a curbside lemonade stand with the aim “to be seen by passerby.” 

 

Narrow down your goals to your brand's needs and reality. Realistic and specific objectives could be like the following:

• Increase page likes or followers to 10,000 in 30 days.
• Audience engagement through posts, comments or blog shares.
• Aim for 30-minute response time in inquiries.
• Increase lead conversion ratio by 3% by the end of the current year.

 

Not only are these clear and specific, but these are also measurable based on the parameters given, whether in quantity or quality.

 

2. Monitor your insights.

Social media insights and analytics are a crucial element in amplifying your social media presence. Your analytics and insights are data of your audience's online behavior and what they say about your brand. Insights reveal critical analysis from how many people use social media during a specific time and the type of content your audience is really interested in to the frequency of your brand's engagement with your audience. And that's just scratching the surface. So it's wise to pay attention to it and use the data to help further achieve your specific goals.

 

 

3. Utilize user-oriented aesthetics.

Social media giant Facebook used to have this 20% rule of image-to-text ratio on ads. They're slowly removing this restriction, but it helps to still abide by this principle to maximize social media activity. But, of course, this means more visuals than texts.

 

We are visual creatures. Content with relevant aesthetics has 94% more views than those without one. But to amp up your social media presence, you don't just stop there. Remember those insights we talked about? It also reveals the device your target audience uses. So orient your aesthetics, graphics, content, etc. toward a design or format that maximizes your users’ experience. 

 

Graphic design for specific social media platforms can be tricky, especially because each platform has its own algorithm and requirements. When creativity can be depleted sometimes, it helps to have go-to premade templates for inspiration. Various websites offer these, but we opt for free ones like Venngage. 

 

 

4. Get on your audience's level.

 

It's already reiterated in every business or marketing-related topic that identifying your target audience is crucial for a compelling ROI (return on investment). Also, if you identified your audience as “anyone who can afford” your brand, we strongly encourage you to go back to the drawing board and reevaluate your specifics.

 

But what to do with that information when your identified target audience is not covered as much? Every business or organization has a “tone” that is strongly aligned with its brand's standards. So it's putting two and two together that your target audience should be in sync with your brand's tone and vice-versa. 

 

The insights, frequency of posts, or creativity of the content becomes irrelevant if you're not on the same level as your audience's. This means using the language or slang, tone, and type of content that resonates with your target audience. For example, a fine-dining restaurant will not use the same approach to their target audience as fast-food chains do. Just like a brand that appeals to parents will not use the same tone as brands that appeal to Gen Zs.

 

Each brand has its own unique set of audiences, which means not every move can be pinpointed or predicted by statistics, analytics, and insights. Instead, a mix of data and trial and error is best used as each audience has its own unique behavioral patterns on social media. It all boils down to conveying your brand powerfully to your audience while retaining the more relatable, personable, emotion-driven human aspect of your brand. After all, social media is about making connections, so amplify your presence by connecting with your audience.