4 Factors for Growing your Mobile App’s Reach and Make it a Must-Have for the End-Users

Businesses look for a solution to leverage their app quickly because they have invested so much in that.

21:26 19 April 2021

But most of them do not know exactly how to proceed and how they can make their app familiar to their target market. 

 

Stiff competition has forced businesses to make various measures that can work for them. Starting a business in a metropolitan city like Dubai will come with its advantages and disadvantages. Just the App Store Optimization (ASO) is not enough because a taut online presence is also required. That is why many business owners look for a web design company in Dubai to start off well. This is imperative, but the role of mobile apps is getting critical with each passing day. 

 

So, let us shed some light on why you need apps and what factors to ponder to make a great case for you in a highly saturated marketplace.

 

Why Mobile App Development in the First Place?

 

That is why mobile apps need to be taken care of, as they can do the trick for them. Exactly how to go about this task and make sure that your app is something out of the ordinary is not easy to achieve. That is why I have chosen to write this blog to educate all the current and prospective small business owners and entrepreneurs to know about this topic.

 

Take a look at the following four aspects to make sure that you can also create an app that can work wonders for your business.

 

1. Start with a Solid Plan

 

Never think that as the mobile app development process is not something that you have to go through, there is nothing that you can do in this concern. The plan related to your mobile app and how you are going to market it depends upon your requirements. The app development company won't offer you a marketing plan as they will focus more on the app's technical side. It is up to you how you will devise a plan that can work and make a mark for your app.

 

A well-structured plan to market and launch your app needs to be implemented to come up with the goods. Evaluate all current marketing channels and determine how you can leverage them. What strategies can you bank on to promote your app and market it to various platforms? Envisage how you can get a share in the market amongst all the current players, with most of them having a loyal audience.

 

The release date of your mobile app and the celebrated launch is also important. If you are offering something related to vacations, you need to time it accordingly. The summer months and the holiday season are the most crowded months all over the world. And your app can get all the eyeballs you need, so marketing your app will be highly beneficial for you during this period.

 

2. Define your Key Performance Indicators (KPIs) and Goals

 

KPIs are the performance metrics against specific goals you have set for achieving a target. It can be divided into a single day, week, or the whole year. App download rate, uninstall, retention among users, etc., are some of the most important KPIs you need to think about. Devise a plan for how you can reach your goal of maximizing the download rate and retain customers, for example. Once you achieve your target, your KPI will improve and will work for you in the future.

 

Though it may not be directly related to mobile app development in Dubai, it is vital. The performance can be a game-changer for you for some time to come. As you look to master all the aspects of running an app and optimize it according to the requirements of the end-users, go through point number four. This is related to the beta version and has all the information you need to remain one step ahead of your competition. 

 

3. Organic Marketing 

 

Trade marketing like PPC and other campaigns can get you good results, but they can be costly. And as soon as you pull the plug on the campaigns, your ranking comes crashing down. The campaigns are good until you are injecting money into them. What if you go for organic marketing to your apps, that is, App Store Optimization (ASO)? According to digital marketing expert Muneeb Qadar Siddiqui, this will bear fruit for you in the long term as it is not dependent on expensive campaigns and the budget you have dedicated for this purpose.

 

Most small businesses and startups don't have much money to spend on marketing in the initial days. They are rather looking to save money for the daily operations and digital marketing aspects. So when it comes to ASO, they also think similarly as it may be very expensive for them. But not only is it very effective but also very light on the pocket. And the long-term results are for anyone to be seen because they are long-lasting, and your position won't go down immediately after stopping ASO. 

 

4. Improve the App with a Beta Launch

 

This is one of the most effective ways to get feedback from your prospective customers. Your target audience may be eager for an app just like yours, but you have to perfect it. If you release the final version of your app, you won't make such changes as you have to release a new version to incorporate those changes. With a beta launch, everyone using your app knows that it is just a trial version, and the final version will have more features and options.

 

Launching the beta version of your app also can make for a good teaser campaign. While not many people will start using your beta app, at least you can use ASO so that your target audience will become familiar with it. And once your final version is out, most of them will know that an app offered its beta version, and they will try out the final product.

 

Any bugs and shortcomings in your app will also be revealed. There are scenarios when the app users give the related company feedback about any error in the app or why a particular function is not performing. Changing in a beta version is much easier than creating a new version of your app. That's why a beta launch will be helpful for you. 

 

Over to you 

 

Do you think that she can make this blog more interesting by adding your bit through your personal experience? Or do you have a query in mind concerning any aspect mentioned in this blog? For any feedback too, please use the comments section below.