3 Ways Virtual Reality & 360° Video Production Can Help Your Business

In a competitive business world, everyone is looking for new ways to gain an edge over their competitor.

19:20 14 May 2019

Some look back to good old-fashioned ways. Others look to technological innovations, and for good reason. Technology has been a huge part of many businesses’ success stories. If you log onto the internet today, you are constantly bombarded with ads in different forms. With all this noise, it is easy for your brand to get lost in it and bypass your prospective clients and customers.

That is why smart business owners are turning to new ways of creating ads. For so long, people have imagined being in two places at once or simply going places while being at home. Virtual Reality (VR) has made this possible.

Liquona, a new generation UK company in Surrey, specializes in VR 360 videos. They bring realism to you in High Definition (HD). With 360 videos, a viewer can totally immerse themselves into the intended VR environment. They can ‘touch’ and ‘feel’ things as if they were right there with it. This technology can take your business to greater heights and make you stand out.

Here are three ways you can use VR and 360 videos in your business:

Trainings and Drills

Due to its high realism, you can develop training sessions and drills for different scenarios. Some industries have already adopted these kinds of training. In aviation, for example, pilots are being trained in a flight simulator. The typical flight simulator is designed in the shape of a cockpit with live buttons and controls but the view outside the window is a VR environment. For added effects, the cockpits are designed to ‘move around’ on hydraulic legs to simulate actual movements the pilot is likely to feel if they were in the air. These kinds of trainings are not just cheaper to conduct but also just as effective as the real thing.

Presentations & Tours

You can use VR & 360 videos to present new products, help clients understand the products, or take them through development phases. This application is especially popular among luxury brands. If you are in the hospitality industry, you can take your prospective guests on a virtual tour of your hotel or real estate. This helps eliminate any uncertainty the prospects might have about your facility. These kinds of presentations can be easily placed on your website for easy access by everyone.

Product Testing

Whether you have a finished product or a prototype, you can use VR & 360 videos to see it in action. People interact with products differently. This kind of product testing can help you reach a wider focus group and reveal how people interact with your product in ways you may never have imagined.

Incorporate VR & 360 videos into your business to dazzle your staff and clients. There is no doubt they will come back for more. This efficient and effective futuristic touch will definitely make you stand out from all the ‘noise’ out there.