3 Ways to Promote Your Personal Brand as an Artist

Ready to take that next all-important step in your career as an artist?

17:26 02 March 2021

If so, you’re going to need to cultivate a strong, recognisable, and authoritative personal brand for yourself. Performing this crucial task will help promote the amazing pieces of art that you produce, which will enhance your reputation and market your work to a much larger audience.

 

If you’re serious about smashing through that proverbial glass ceiling in your career, you need to embrace art advertisement. Here are three things you must do to promote your personal brand as an artist:

 

Print off your pieces

 

It’s all good and well producing amazing art, but what good will your work be to anyone if nobody is afforded the opportunity to witness your creativity first hand? You aren’t going to take your career as an artist to the next level if you fail to push your work into the public sphere, which is why you should make an effort to print off your pieces. This will afford you the opportunity to hand out physical copies of your artwork, which in turn will help you to spread the word about the niche form of art that you produce.

 

Not got access to a printer? Fear not, you could always turn to a company such as printingprogress for assistance in this instance. Once you make use of the expert services provided by this Printer in Sussex, you will have the capacity to print out your content in a range of different sizes. No matter what print format you ultimately end up investing in, taking this course of action will be sure to help your brand pop.

 

Create an amazing online portfolio

 

Handing out physical copies of your work isn’t the only crucial art advertisement task that you must perform. If you’re to stand a chance at cultivating a dedicated following for yourself, you also need to create an amazing online portfolio.

 

No matter what type of web-based platform you opt to create in this instance — whether it’s a blog, a LinkedIn page, or a personal website — you need to incorporate the following elements into your online portfolio:

 

1. High-quality images of your very best artwork
   
   
2. Links that actually work and take your audience exactly where they wish to go
   
   
3. Regularly updated and curated content
   
   
4. A user-friendly interface
   
   
5. An ‘About Me’ section

 

Enter competitions

 

Entering competitions is one of the very best things that you can do to spread the word about your skills as an artist. Whether or not you win the competitions you enter is inconsequential — what really matters in this sense is the exposure you will gain. Once you enter your artwork into competitions, your creativity will be showcased to people that actually hold some authority in your field. This will enhance the chances of your work being recognised by industry experts going forward, which will surely have a profound positive impact on your reputation.

 

For advice on what you must do to enter art competitions in an effective fashion, be sure to check out this insightful article on the matter.