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3 Types of Digital Marketing - When and How to Use Them
In the global world, where the internet is present in almost all digital devices, it presents a new way for companies to explore the domain.
03:53 27 June 2023
In the global world, where the internet is present in almost all digital devices, it presents a new way for companies to explore the domain by meeting customers personally and collectively.
In other words, this is the modern and productive way of meeting clients and selling products.
Today businesses spend over 679 million USD on digital marketing, highlighting the marketing process's significance in the modern market.
And the innovation has proved fruitful, with most customers being dependent on the digital presence of the product or the brand before purchasing it, which increases the visibility and presence of the company.
You guessed it right, today's topic is digital marketing. And if you are looking for a service regarding the same, Digitrio's digital marketing services are there to help.
It is also known as online marketing, where companies promote their products and brands and meet potential customers to increase their awareness or pitch a sale.
While we are focusing on digital marketing, let's know its different types -
Social Media Marketing
It is part of digital marketing, where companies use their social media presence to meet with potential customers and promote their brands and products.
Social media includes Facebook, Twitter, Instagram, Tik Tok, where companies post videos of their products to increase awareness of the product and highlight a significant crisis in life.
And there are certain strategies followed by companies to ensure that the content is relevant and attracts customers.
- First, curate a content strategy that will highlight certain problems and present the product as the solution
- You need to identify the social media platform and figure out which spaces give you more traffic
- Thirdly, you have to be consistent with the brand image, identity, messages, and frequency to stay relevant with the modern audience
- Engagement is key; you need to live stream or comment on certain posts to interact with people to highlight your space in the media
- Lastly, ensure that you record statistics properly, as it will allow highlighting the pros and cons of the product or the brand
SEO Marketing
It is a subset of digital marketing that optimizes websites and pages across search engines like Google or Bing.
SEO means Search Engine Optimization; it is an innovative way of staying relevant across search engines and marketing strategy to increase traffic and, in most cases, bring future customers.
It is basically playing with the algorithms of the major search engines to ensure that the page gets the highest possible rank so that people can visit the website.
For that, there are certain components whose presence is a must -
- Content; it should be current and relevant to modern times. Quality is important, as the article should be grammatically apt and with the right choice of words
- Keywords are the most significant part of SEO. It would be best if you placed the subject strategically to maximize the search engine marketing
- HTML is important as you need to add links and hashtags to make the page rank higher in Google metrics. Further, Meta description and URL are also significant.
Influencer Marketing
It applies to small and big businesses that seek to take the brand to common people without spending too much on marketing.
It's a modern way of capturing the market area, where a company uses a person's popularity in social media to bring in more customers.
For example, Lebron James and Nike or Leo Messi and Adidas, where both companies use their presence to promote their products. It helps build social proof and brand image in the digital space.
With this marketing, you can establish long-term customer relationships and increase your customer base.
Further, influencer marketing is effective in marketing your product without actually spending much because most of the job will be done by the personality.
Let's Wrap The Discussion
In the end, digital marketing is critical to increasing revenue and profits.
Whether small or big, companies today are focused on building a social brand image that can help them bring in Gen Z and potential future customers.
For any queries, do mail us.
See you soon!