3 Things You Didn’t Know About Technical SEO

Here are 3 things you didn’t know about technical SEO and how it can help you.

15:01 31 March 2022

The world of digital marketing is exciting, competitive, and crucial. Now more than ever there is a need for powerful, effective marketing. With the advancements in technology and the prominence of the internet, it’s never been more challenging for companies to successfully market themselves. 

How Important is Digital Marketing?

While the internet and increased communication have done a lot to challenge a business’s ability to market itself, it’s also brought a lot of good in the same area. Clients and customers have never had as much access to options as they currently do, so finding ways to make your brand or business stand out in a crowd of competitors can seem daunting. It can feel intimidating to try and think about how you're supposed to get your name out there, and how to get recognized. 

The good news is that finding ways to engage in effective, powerful digital marketing isn’t impossible. Not only can this be done, but with the help of trained professionals, the challenge of the digital sphere can quickly become your biggest advantage to getting your business the recognition it deserves. 

One of the tools that can be used powerfully to help increase your marketing and set your business apart is technical SEO. If you are looking for ways to expand your business's digital marketing, here are 3 things you didn’t know about technical SEO and how it can help you.

1. There Are Different Kinds of SEO

First off, you need to understand what the term SEO means and why it’s important. SEO stands for Search Engine Optimization, and it’s a digital marketing tool that ultimately improves your businesses’ visibility in major search engine results. The goal of high quality, well-executed, and effective SEO, is that when a potential client uses a major search engine - like Google - to search for a service that you offer, your website will appear closer to the top. 

If you’ve ever searched for anything on Google, you’re familiar with the seemingly endless amount of hits that will pop up. There can be millions of results for just one search, and effective SEO will help promote your business’ website to the first page. This has been proven to increase foot traffic to your site and expose you to more potential clients. 

When it comes to SEO, there are three main types of SEO, on-page, technical, and off-page. 

1. Technical SEO Focuses On Getting Google’s Attention

On-page SEO focuses on bringing the content of your website up to a level that provides more than satisfactory information to a potential client. This includes well-written content that answers questions relevant to their Google queries. This also has to do with the quality of your web page and its ability to keep a potential customer’s attention. 

Technical SEO is the part of on-page SEO that catches the attention of Google. You may have one of the most captivating, well-written web pages, however without effective technical SEO, it’s easy for it to be buried in thousands of Google results. Technical SEO does this by making sure that your content has high-profile META tags, associated with keywords that have been researched to be relevant to your audience. 

Improving the sitemap, and URL structures of your web page is also a big part of technical SEO because Google will recognize higher quality page experiences. So loading times, page presentation on mobile devices, and overall experience are aspects that technical SEO improves and optimizes.

1. Technical SEO Uses High-Quality Links

The main goal of effective technical SEO is to improve your website’s ability to be recognized by the crawl. This is Google’s way of sifting through the millions of websites on the internet and deciding which ones represent the highest quality for its users. One of the ways that technical SEO does is by ensuring the proper amount of high-quality links that will help to improve the quality of your website. 

While good SEO will always have intelligently written links to your own products, to improve the quality of your page, you need links to trusted sources. This means having well-written content that links to sources like education platforms, government sites, or national news. The more organically you can associate your webpage with sources that Google recognizes as high quality, the better chance you have at effective SEO.

Conclusion

Growing your company’s digital presence through technical SEO is something that may seem intimidating, but don’t let that scare you. The good news is, you do not have to figure this all out on your own. There are trained professionals and digital marketing agencies that are geared to help your business reach its goals. 

Using professional services to help grow your technical SEO is a great investment that can help get your business the visibility it needs to grow and be successful.