3 Simple yet Effective Aspects of Video Marketing

The rapid growth of the internet and the availability of affordable mobile data plans means more people are consuming video content now than ever.

12:40 04 November 2019

That’s exactly why video marketing is considered an efficient and effective medium to illustrate ideas, convey messages and persuade people. However, several brands and marketers are still a little apprehensive about taking the plunge into this area. They’re not ready yet to explore videos as a medium seriously.

Thankfully there are several amazing statistics from different sources supporting the fact that video marketing is unlike any other format and it is here to stay. According to Forbes, watching videos makes up almost 33% of the time one spends online. If that doesn't sound impressive, mobile video consumption on YouTube is rising steadily at 100% every year. So it is high time your marketing team embraced the new form of marketing and devised a way to incorporate it in their content marketing plan to reap its benefits.

If you’re just dipping your feet in the waters of video marketing, don’t be overwhelmed. Forget about all the expensive equipment, sophisticated software, and other things that you think are required for conceptualizing and executing an effective video marketing campaign. Let’s get started by taking a look at a few key aspects of video marketing.

Making videos

One of the popular myths going around in the marketing fraternity is that videos are generally time-consuming and difficult to create than other assets? When it comes to making a video, the type of equipment used, the kind of special effects added to make the video better- all these things matter. But nothing is more important than making a personal video with a nice message that is crafted to strike the right chord with your audience. All you need to get going is an engaging script and a dose of fresh thinking.

A good way to start your campaign would be to get your script down on paper, start filming, and use basic editing skills to create your first video. Be expressive. Communicate the heart of the message that your brand or company stands for. That’s all that matters.

Promoting Videos

Creating a video that tells your story in a compelling and persuasive manner will make it easy for your audience to understand what your product or service is about. But uploading these videos to different platforms where you think your audience will be at their most engaging. You can upload your videos to social media sites, landing pages, websites and see how much engagement they create there. Short and snappy videos work well on social media sites and so adopting a say-more-in-less-time kind of an approach could prove to be a great strategy. But a comprehensive video will be more appropriate for landing pages or a case study page on your website. For example, a 5 minute case study video that goes into the details of how one of your clients used your product to solve a specific problem. It makes great marketing sense to set up a separate YouTube channel for your brand where you can upload videos and posts covering different aspects of your product or service to attract a larger audience. Remember, there are Video downloader sites online that allow users to download videos from Youtube on to their device for viewing later so they can watch them when they don’t have access to Internet. What this means is once your videos are downloaded onto the user’s phone there’s a great likelihood for the user to share them across communication apps like Whatsapp, Telegram, which increases their organic reach. So just think about the kind of reach you can achieve with a medium like YouTube where the possibilities are endless, provided you find a way to keep your audience subscribed to your channel by putting out persuasive videos that clearly get the message across.

Measuring Performance

The real success of a good video marketing campaign lies in measuring your video content’s performance. As they say, if you can't measure it you can't improve it. At the end of a dedicated campaign, small or big, it is important that your team sits down to identify how your audience engaged with your videos, specifically in terms of metrics like watch time, unique views, impressions, so on and so forth. There is a lot of services and third party apps that can make this data readily available to you. Use these apps to put together all the relevant metrics and try to make sense of the collected data- it is the most effective way to find out how you can make your content more effective for a particular type of audience. In fact, you’ll not only be able to improvise on your future video marketing campaigns but also allocate and plan your resources properly. Track ,rinse and repeat.

There you have it. Video marketing is a pretty novel and creative way to get your message out there. It’s fun, versatile and can be a real game changer for your business when it comes to attracting a larger audience and keeping them engaged with a series of exciting videos. Give video marketing a try if you haven’t already. Start small with the tips mentioned above and level up as you go along. Be sure to learn from your experience and see how you can improvise your video content plan to keep your audience engaged. Good luck with your first campaign.