3 Reasons Why Businesses Should Use Press Releases

People think press releases are typically considered as an outdated marketing tool; they are wrong.

10:31 06 August 2021

Press releases are still useful in today's world. Every day, tens of thousands of press releases are being sent out, and you should consider being one of them.

 

We'll look at 3 reasons why businesses should use press releases and how they can help your marketing efforts.

 

Business credibility 

 

Press releases are seen as a credible source of data and information by the media and consumers. In The Special Report on the 2019 Edelman Trust Barometer: The majority of customers across multiple demographics feel brand trust is vital to purchase.

 

Distributing sector-relevant press releases regularly allows you to establish credibility with journalists as well as current and potential customers over time. It is extremely beneficial for start-ups and small enterprises in the early stages of development to spread a positive word about themselves.

 

You have complete control over your brand's voice, messaging, and perception when you have an in-house writer. A press release can be used to minimize an internal crisis or negative external press. You may resolve an internal dispute and re-establish a positive brand image and public impression by delivering trustworthy information through some of these press release services. 

 

Build a working relationship with the media

 

Journalists have fewer resources than ever before, thus their collaboration with public relations experts is a valuable resource. According to 71% of journalists, press releases and news announcements are considered to be the key source of content from brands. 

 

A well-written, timely press release demonstrates that you are proactive and have done your homework about your sector and product. Media professionals don't have time to go through worthless pitches and press releases without any expertise ideas. Yes, there is a distinction between a pitch and a press release. 

 

Organization announcements, new openings, and product launches are all good content for press releases. A well-written, concise press release will go a long way toward establishing a trusting connection with journalists. Always keep in mind that the media requires quick and meaningful pitches. They require information before the breaking of the news. Journalists will approach you for story ideas or expert quotes over time.

 

Create a content portfolio

 

To stay connected, you must provide relevant, timely material that journalists and customers will engage with regularly. The more frequently you post content, the more likely your brand will appear higher in search results. A press release does not have to be self-contained. Because press releases are fact-based. Each fact should be treated as a separate piece of material. You can promote it as a blog article, an infographic, a social post, or turn it into a whitepaper to extend its lifecycle.

 

The Importance of Press Releases is Undeniable

 

We hope you've gained a better understanding of why press releases for businesses are still necessary. They can assist you with all aspects of public relations and marketing for your business.