3 Creative Campaigns Your Brand Can Take Inspiration From

With a smorgasbord of distractions in the digital space vying for our attention, brands are finding it difficult to engage with their audience.

12:25 19 August 2021

New channels are emerging left right and centre and the landscape is shifting drastically, posing a serious challenge to even the best brands in the business.

 

Not all brands are able to rise to the challenge. Understandably so. 

 

But a closer look at the brands enjoying reasonable success in this radically changing landscape reveals that they spend a lot of time, money, and resources towards running creative campaigns that help them strike a deep connection with their audience. They understand the value of standing out in this crowded space and always dig deep and find ways to tap into their creative faculties and come up with interesting campaigns that drive home the brand message. Here are a few recent campaigns from some household brands in the UK, which created ripples everywhere.

 

Dove’s Reverse Selfie

 

Dove tackles key issues facing young teens on social media in its latest campaign.

 

Highlighting the perils of instant selfie apps with beauty filters and their adverse impact on young women, the 61-second film Reverse Selfie from Dove starts with a fine young lady posting a selfie on social media. Just a few seconds later, it plays backwards, with the young woman undoing the edits and all the touch-ups that went into creating that heavily-edited image, just to disclose it’s not a young woman after all but actually a girl in her teens. Dove’s brilliant campaign has received brilliant feedback all over, mainly for throwing light on the serious impact social media continues to have on young girls. Not only has it shown how important it is to build self-confidence in young girls the right way, but it also has gotten parents and teachers talking about the dark side of using instant beauty apps to post perfect-looking pictures on social media.

 

Part of their social esteem project, this omni-channel campaign helped Dove to connect at a deeper level with their audience and drive home the message about feeling comfortable in their own skin, much needed in an age where young girls obsess over posting distorted photographs of themselves looking all glammed-up and perfect.

 

Bud Light Boxhead

 

It’s pretty common for brands to think out of the box. But, Bud Light, has taken a radically different stance by thinking inside the box. Official sponsor of the English men’s football team, Bud Light, launched an innovative campaign to bring die-hard English fans a tad closer to live action and give them a quirky and immersive way to rally around their heroes. And, it has struck the right chord with its audience.

 

In an unusual manner of packaging, larger-than-life phizogs of some key national footballers adorn the beer boxes of the Bud Light beer sold in England. Brands usually promote their products with packaging that show the face of their brand ambassadors. Bud Light took it a little seriously, though.

 

And they kept their message simple: grab a pack from the supermarket; gulp down the beer; wear the boxhead; get behind your favourite team.

 

Credit to Bud Light for being brave in deciding to put it out there and see how it’s received. And the beer brand is pleased with the results, having successfully captured the enthusiasm of the English fans in the lead up to Euro 2020 with this multi-channel campaign.

 

Channel 4’s creative ad for Paralympics coverage

 

A campaign announcing Channel 4’s coverage of the Paralympic games for the third time 4 has cast the Paralympians in a completely different light, although positively. Ending with a provocative statement ‘To be a Paralympian there’s got to be something wrong with you,’ the spot shows the daily grind of Paralympians, right from the moment they wake up to the time they hit the sack. The video brilliantly captures the realities of their lives and weaves a nice story around the people and their gargantuan spirit to push through their limits. It shows visuals of them having a hard time putting their kit on, dealing with injuries sustained during training, juggling training with their daily life, ignoring medical advice to continue training and what not. And it leaves one with a feel-good ending that it’s all worth it when one chooses to go after greatness. 

 

There you go. As you can make out from these campaigns, adopting a creative approach to send a message across is the ultimate thing if you want to set yourself up for branding success. And, any creative campaign that drums home the message about what your brand stands for or shows your customers what it means to be associated with a brand in an exciting form, is worth doing. If you are looking for help to tell your brand story and take it to your audience, get in touch with Dawn Creative today and find out how you can benefit from their expertise. An agency that believes in stepping away from the mould, they have a well experienced team that helps clients with their creatives, branding, and communications across all digital channels. With an impressive campaign success rate and a growing list of happy customers, this creative company is well positioned to help clients keep up with the shifting marketing landscape and reach their target audience in new ways to connect with them at a deeper level.